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The brief variation: From 2009 to 2013, pro matchmakers JoAnn and Steve Ward hosted VH1’s “Tough prefer.” Over the course of six seasons, this mother-and-son duo showcased their own skill for encouraging, suggesting, and often offering an actuality check to prospects in search of love. You should definitely in program company, the duo runs Master Matchmakers to assist singles discover a relationship through matchmaking and go out training. Master Matchmakers offers customized guidance and vetted fits to singles all over the country. Today, the group has additionally innovated a mobile program called appreciate Lab that authenticates the identity of a stranger before you go on a night out together. In every respect of matchmaking, the Ward household supports greater truthfulness and count on.


In 2003, Steve Ward believed he had been on their way to getting a financial investment banker. He was 22, simply out-of-school, and going to start their profession, but 1st he decided to assist his mother completely along with her matchmaking business.

JoAnn Ward had a talent for dealing with people, yet not with technology. She had been utilizing filing cupboards, and her boy wanted to update this lady to an internet database and site. The guy expected that it is an instant task. Next, when a prospective client asked him for a male’s viewpoint, he carried out 1st intake interview and begun to recommend suits.

He found making use of client and matched this lady abreast of an initial go out. She and her big date hit it off and were soon interested to be married. Steve’s very first introduction had been a rousing success, and merely that way he was hooked.

An additional generation matchmaker and President at Master Matchmakers, Steve guides men and women toward rewarding connections with sincerity and credibility. He’s well-practiced at offering information to singles. Alongside their mom, the guy co-authored a novel known as “Crash program in Love.” In most his endeavors, he expectations to boost the matchmaking experience for singles.

Master Matchmakers conducts personal interviews and criminal record checks to completely analyze customers before giving all of them from a date. Qualified coaches and licensed therapists behave as personal coaches and a separate team of full-time matchmakers function side-by-side using these mentors to ensure conscientious, hand-selected introductions in conjunction with individualized information from many years of professional experience.

By using a generally viewed tv program, “Hard appreciate,” this little local matchmaker expanded into a nationwide boutique, providing singles in every 50 states.

“We’re facing panel from around 20 to 40 new customers a month now,” Steve said. “We have now matured into the full level solution effective at helping whoever labors crazy.”

nowadays, through the help of technologies to enhance the internet dating life of singles, Steve features pioneered a cellular software called Love Lab, that’ll confirm your photo, authenticate their unique identity with your own expertise quiz or cellphone lookup, and run a criminal record check nicely.

“in a day and time of meeting over cellular basic in terms of online dating, we created Love Lab to give you count on as something to your entire dating industry,” Steve described, “but for those interested in a high-touch, personal experience we are going to continue to give the best-in-class, private mentoring and expert matchmaking solutions.”

Steve and JoAnn Honed Their Date Coaching through “Tough Love”

Upon signing up for Master Matchmakers, Steve utilized their company instinct, social intuition, and style for informing it want it is always to display everything a matchmaker may be and do. Consequently, the guy along with his household eventually earned a lot publicity and attention, culminating in VH1’s fact tv program “Hard appreciation,” which went for six conditions.

From 2009 to 2013, Steve and his mom managed and created this tv series about singles and lovers in several stages of matchmaking and relationship crises. They may be simple individuals who understand how to get outcomes.

“thanks plenty for leading myself along the ‘dating trip’ that resulted in Ryan. The audience is therefore delighted. The guy includes so much to my life that i’d struggle to make by yourself. We never thought in soulmates before, but son am We a believer now!” — Maya, a Master Matchmakers client

After period one, Steve recognized the helpfulness of a really love bootcamp, of hearing from an individual who will tell you the real truth about yourself and your relationships. The guy made a decision to add a date coaching service to complement and bolster their own matchmaking.

“We wished to offer alternative options we can easily add importance to an individual’s relationship,” the guy informed united states. “We started to develop a course that individuals thought had been extremely special and personalized, using the method we had been noted for: hard really love.”

The popularity of the tv screen program and the growth of online at that time allowed Master Matchmakers to syndicate their services all over the country.

Date training, Matching, and Vetting for individuals in most 50 States

Master Matchmakers changed plenty since 2003, whenever uploading and transferring images via some type of computer had been boring and complicated. Back then, it had been a business requirement that matchmakers wouldn’t program their clients pictures of their potential big date. The customer must trust their own professional examination of elegance and compatibility.

Now scientific improvements allow Steve with his staff to dig much deeper and supply so much more than just a picture. Down to the final detail, these matchmakers would like to know every thing to generate the best match. A full bio and background check is actually common operating procedure for this exclusive matchmaker.

Providing customized service with the entire nation, the Ward household has the ability to assist countless qualified singles discover the person of the hopes and dreams.

An egalitarian matchmaker, Steve rejects the notion of an antiquated business model where men pay inflated prices to meet up with ladies who shell out absolutely nothing. Master Matchmakers addresses women rather and pleasantly.

“we appeal to a high-end girl,” Steve mentioned. “we cater to women that are highly driven, effective, attractive, knowledgeable, and seeking to get to know their own equivalent or better.”

Date Coaching

In his go out training, Steve places a focus on acknowledging possibilities being available to functioning on them. He promotes self-awareness, perhaps not self-consciousness. The guy talks about moving the paradigm and eliminating self-imposed barriers so that the customer is ready to fulfill “the only.”

“My mentoring provides them with the ability to maximize the possibilities which come their unique means and see those options,” he revealed. “I’m a numbers guy, therefore it is everything about regularity and readiness.”

He along with his group of knowledgeable coaches meet face-to-face to understand patterns, break bad practices, and also make an idea for how to acquire, type, and keep an excellent connection. It’s no surprise their website talks of big date mentors as “the blade and shield in your love life.”

“usually we just work at assisting men and women broaden their particular thoughts,” Steve stated, “to try and think about precisely why it could operate– perhaps not exactly why it will not work.”


These matchmakers recommend obtainable. Their job would be to arrange introductions with suitable and vetted people. Clients consent upon a specific amount of introductions beforehand, as well as the matchmakers come up with a tailored method backed by decades of expertise into the dating video game.

“We’re very tactical about any of it,” Steve mentioned, “and we provide feedback as you go along. We supply the client real useful critique which they won’t get virtually any means.”

Grasp Matchmakers grab their time interviewing and receiving understand their clients to enable them to make better fits. The point, Steve mentioned matter-of-factly, is to find rid of the client by combining them with a compatible match.

Often meaning offering some advice (or a highly worded real life check) to clients. The attitude in the solitary is equally as essential due to the fact personality of their date.

Also important, Steve told us, could be the capacity to talk realistic expectations. “I’ve discovered over time simply to walk a fine line between providing somebody wish and offering some one delusions.”

Background Checks

Before dealing with any customer, Master Matchmakers thoroughly investigates that individual’s back ground. This may involve many techniques from social media marketing profiles to criminal history. The group has actually a great deal of information at their particular convenience to make sure that almost all their customers are on the up-and-up.

“undoubtedly and away, we possess the biggest standard of immediate access to regulated information — over various other matchmaker in the country,” Steve boasted. “we are essentially, for every intents and functions, private investigators.”

Grasp Matchmakers merely presents men and women after vetting their unique history. Anybody who signals on agrees to this type of an arrangement. Fostering confidence and honesty, these matchmakers ensure that their customers tend to be upstanding people worthy of becoming matched. This original element provides the group a competitive advantage for singles selecting some extra safety and in-depth research.

“We’ve incorporated a lot of technologies during the last few years,” Steve stated. “which enables us to-do our tasks more proficiently and much more effectively than other matchmakers online.”

Love Lab Uses background records searches to Keep Daters Safe

Recently, Steve has brought on a committed endeavor, creating an online dating reference for singles. He’s used the verification innovation utilized by Master Matchmakers and condensed it on to a mobile application called admiration Lab. Today anybody can go online to confirm the identification of a romantic date before meeting in-person.

This really is an essential item for singles just who put on their own in danger by happening a night out together with someone they don’t really really know.

“we wish to be a directory,” Steve demonstrated, “to make sure that dating users and just assist individuals have more importance away from each one of these applications and services.”

Love Lab utilizes Master Matchmakers’ vetting techniques to deliver the present day dater some assurance. Before going on a date, customers can login to find out if someone else is just who they promise becoming (and whatever claim to resemble).  This cost-free cellular application was launched in September 2013 and contains been expanding their reach ever since.

“we are in the middle of an evolution of our own product,” Steve said. “we need to be an independent verification solution for the entire relationship industry.”

The application allows people self-verify unique identity and check upon the identity of somebody more. Eventually you’ll be able to enter a phone number, current email address, or login name related to a Love Lab profile to find out if someone you came across using the internet was already confirmed. Everybody else must confirm their details. You are able to confirm your pictures, including, by taking and posting an instant selfie to Love Lab that will be calculated and compared to the profile pictures for likeness.

With a comprehensive and careful verification procedure, these online dating innovators aspire to make a product that reduces the dishonesty, fraudulence, and risk rampant in online dating sites.

“I am not thus concerned with creating loads of cash overnight. I am really trying to build a site that people are likely to want to make use of and advise — and a site that solves a rather significant issue.”

The Master Matchmakers group has actually a Close-Knit, household Feel

Master Matchmakers is actually a family-run business. JoAnn Ward is the chairman, the woman child may be the Chief Executive Officer, and her girl may be the Executive Director of customer Relations. Many of their particular matchmakers and big date coaches being using the organization for many years as they are deeply dedicated to the success of every client.

“We operate Master Matchmakers like children. We have a really boutique-style strategy,” Steve revealed, including, “My mommy features always said that the thing that technologies can not change is quite private solution.”

JoAnn has a vibrant character that establishes the tone for all the organization in general. The Ward household is about informing it think its great is actually and helping people when you’re direct.

“We take the same show in the duty inside the business,” Steve mentioned, “but she actually is significantly more associated with production the success within customer’s lives.”

Recently, Steve has had more of a step back from customer work to concentrate on the continuing growth of the Master Matchmakers business and development in the enjoy Lab program. The guy allows his mom use the reins from the customer part, although they don’t always concur towards appropriate method.

“we’ve got disagreements with regards to the customers always actually,” the guy said good-naturedly. “Whenever we differ, though, it’s my job to let her win because we made a great deal a long time ago that she would have last suppose during the matchmaking company and that I will have last proclaim throughout the activity undertakings.”

That contract seems to-be advantageous to all involved â€” this mother-son staff balances both off to supply daters individualized support and scientific ease.

Victory is Measured by How Pleased the customers Are

Over recent years, Steve features observed lots of achievements stories of happy partners just who met, fused, and found love through Master Matchmakers. Their unique client ratings web page is filled with testimonials from pleased consumers.

“i would ike to believe that 99percent of those exactly who chose me personally should do it-all once again,” he mentioned, “and I’m proud of that.”

The guy informed us about a certain young woman who was simply wise and winning in necessity of some advice in her own sex life. Steve took her on as litigant and started coaching the girl to-be even more open-minded. The guy paired her with some single men but hadn’t discovered an amazing match.

Attain insight into her individuality, Steve requested the lady to give you a personal reference page. The woman response surprised him. “She believed comfortable enough to check-out an ex who was simply already remarried,” the guy recalled. “She really opened up to him and tell him that she’s going through this knowledge, doing some soul-searching and reflecting about what she could carry out differently to satisfy ‘the one.'”

The woman ex finished up providing the girl pathway back into really love. The guy suggested she fulfill a buddy of their. The catch ended up being this friend stayed in Seattle while she lived-in nyc. However, she’d been coached to get open-minded to opportunities, so she decided to give it the opportunity. After a number of profitable dates, she finished up transferring to end up being nearer to this man, who’s now the woman fiancé.

“She provided me with this stunning testimonial for conference this individual,” Steve stated. “the reality that i really could indirectly impact some body in order for, actually without exposing her to ‘the one,’ she however credits myself — in my experience, that is something you should end up being pleased with.”

Master Matchmakers Blends individual Service With Technology

Instead of becoming a good investment banker, Steve Ward features made use of their skills as a business person, representative, matchmaker, and time mentor to push Master Matchmakers into the technical age. Their particular freshly designed software, admiration Lab, could be the next move in providing singles a secure matchmaking atmosphere with total background checks.

“we are in a position to look into some people’s back ground really completely — a lot more completely than just about any some other matchmaker out there,” Steve stated. “I’ve really shrunk that technology into adore Lab, but Master Matchmakers however utilizes it for the customers’ reasons at the same time.”

With initial advice, hand-picked fits, and verified times, Steve seems to corner the business on online dating from start to finish.

“Our focus is actually having the ability to provide helpful sources to people in the entire matchmaking environment,” the guy mentioned. When the high praises of their former customers are any sign, he’s been tremendously profitable at this point.